Search Engine Statistics are Revealing

Search Engine Rankings Report
Sunday, August 29, 2010
Search Engine Rankings Report - July 2010

Google continues to enjoy a 65.8% market share of the overall search market. Yahoo is still in the number two spot and MSN sites hold the third position. Yahoo and MSN are banking heavily on the merger of their search platforms to strengthen their position against Google and separate themselves from the smaller search engines. That separation could result in more revenue from increased search client activity. We are advising our clients to allow us to create a Yahoo/Bing account for them and to allow us to begin devoting some of the monthly marketing budget to this account.



ComScore Releases July 2010 U.S. Search Engine Rankings



RESTON, VA, August 17, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. With the July 2010 qSearch data release, comScore will now be reporting “Explicit Core Search” results alongside its standard “Total Core Search” results in order to provide transparency around the impact of contextually driven searches. For a more detailed explanation behind this reporting enhancement, please refer to the following blog post: http://blog.comscore.com/2010/08/comscore_explicit_core_search.html



U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in July with 65.8 percent market share, followed by Yahoo! Sites with 17.1 percent (up 0.4 percentage points) and Microsoft sites with 11.0 percent. Ask network captured 3.8 percent of explicit core searches, followed by AOL LLC with 2.3 percent.